
It can be a little tricky talking about how and why media outlets allow, and indeed encourage, the diffusion of their content throughout the Web. For starters, people tend to be tightlipped about this strategy. No one from CNN, Fox News, MSNBC or Viacom agreed to speak on the record for this article. They are, apparently, much less eager to discuss sharing content than they are to actually share it. But a public relations manager from CNN, Erica Puntel, did reply to our email. And she helped, perhaps unwittingly, shed light on a vocab technicality.