Affiliate Programs and Affiliate Reviews
Customer service is a crucial part of the customer experience. That seems immediately obvious. And customer experience is the big buzzword right now, so companies are going bonkers revamping their customer service operations. Right? Would that it were so. Almost paradoxically, many businesses are still stuck in the mode of tweaking with utterly defective customer service processes.
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There are three things certain in life. We all know the two cited by Benjamin Franklin, but there’s a third certainty that we all face regularly and have to cope with constantly. That’s the certainty that we’ll make mistakes. Everyone makes them; if it hasn’t happened to your business, you haven’t been in business long.
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I just wrote a note to a friend of mine thanking him for his participation at a conference I recently helped organize. It was a thank you note, and he’s a CRM industry influencer; I won’t divulge names, because it’s not important to my point, nor do I want to seen like too much of a suck-up. In any event, I was grateful for his participation in the show — not just for his session, but for his behavior at this and every other CRM event he goes to.
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CRM is not a small market. Nor is it a niche sequestered away in a corner of the larger CRM market. CRM is a $13.045 billion industry in 2012, and it will grow to $16.694 billion in 2015, according to Gartner. No matter how you look at things, that’s a lot of money. With a projected growth of nearly 30 percent in three years, it would be easy to assume that CRM has achieved significant penetration.
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“You can’t get there from here.” That’s the classic gag about New Englanders giving road directions — that somehow, the route that needs to be taken is so convoluted and confusing that there’s no way to negotiate between two points on the surface of the Earth. Logically, we know that’s not true. You can get anywhere from anywhere these days — especially if you can rely on transportation that doesn’t need to stick to the roads.
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