You can thank Google for raising your online customers’ search expectations through the roof. The 900-lb. gorilla of Internet search delivers such quality results — in just tenths of a second, as the results page tells you — that online shoppers won’t settle for anything less than blindingly fast search results from the e-commerce sites they visit.

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Google and Verizon are nearing a deal that would make Google the default search engine on all Verizon mobile devices. The two companies would split advertising revenue from the new mobile search service. The tie-up is important for Verizon “because Google has 70 percent share of the search market on the PC,” said Laura Martin, an analyst with Soleil Securities Group.

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George Orwell didn’t specifically mention enterprise search in his visionary book 1984, but he made a statement that still resonates today. When it comes to relevant search query results, “it’s not about the statistics.” Sanity comes from the human element. Until recently, this concept was mostly ignored by enterprise search solutions.

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Google has unveiled Insights for Search, a new tool designed for marketers. One result could be a more attractive and narrowly targeted proposition for online advertisers using Google’s AdWords program. Users of Insights for Search can type in a search term to see search volume patterns over time — in much the same way they can with Google Trends — along with the top related and “rising” searches.

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