Google CEO Larry Page issued a public dispatch on the state of the company Thursday, enthusiastically promoting the Android platform and next-generation search techniques. Page took over as CEO of the company about a year ago.
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Google CEO Larry Page issued a public dispatch on the state of the company Thursday, enthusiastically promoting the Android platform and next-generation search techniques. Page took over as CEO of the company about a year ago.
Today we would say that the first implementation of PageRank was a form of crowdsourcing. The crowd was early webmasters, and they helped determine the relevancy of Web pages by linking to them. It didn’t take long for "search engine specialists" to figure out how to game the system for fun and profit. For more than a decade, these self-styled SEO specialists have been manipulating search engine results with all sorts of tactics.
Google is rumored to be at work on new technologies and methodologies that could significantly alter the way consumers search on the Internet, as well as how brands can expect to see their ads displayed. More emphasis will be placed on semantic search, a process that takes into account the meaning of the search term inputted rather than merely recognizing keywords.
The Electronic Privacy Information Center has written to the Federal Trade Commission to look into new features in Google’s search engine. The FTC is already looking into whether Google is breaching antitrust regulations by overly favoring its own products in Google searches. In December, Google signed a consent order with the FTC to settle the Commission’s investigation of Google Buzz, a social network it rolled out in 2010.
Before planning the next set of revisions to your e-commerce website, you might consider that consumer behavior is changing — and search engine optimization (SEO) is becoming less important. Thanks to improvements in trust and safety, as well as predictability enhancements that brands like Amazon and eBay have brought to the space, consumers simply aren’t turning to Google to purchase products.