Affiliate Programs and Affiliate Reviews
Silverpop has been on the vanguard of old-school digital marketing providers — that is, email marketing firms — embracing social media. The company has released a slew of products designed to integrate the two disciplines. Given that history, it is difficult to imagine a subsector or market constituency that it missed in its earlier product rollouts, but apparently Silverpop has found one, and it has set out to rectify the omission.
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Imagine walking into a department store on a Wednesday morning and spotting a pair of shoes you feel that you must acquire, or life will have no meaning. You excitedly ask the sales rep if you can try on a pair in your size and she says, “Sure, why don’t you come back on Friday?” That deflating experience occurs all the time on the Web, said Ken Krogue, president of InsideSales.com.
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SugarCRM has just debuted a controlled release of version 6.5 of its flagship open source CRM offering. In many ways, the release is an iterative change — it does not represent the same major shift in functionality and user interface as version 6 did, when it was launched in 2010. In one key way, however, the new version is significantly different: The user interface is much more oriented to search technology.
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Kana Software has introduced a new service experience platform that combines CRM functionality with BPM, knowledge management, analytics and social listening. The application is in fact the culmination of a few years’ of effort by Kana to integrate these closely related feature sets, said Ajay Khanna, senior director of product marketing for Kana.
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