Affiliate Programs and Affiliate Reviews
A trigger is a device that automatically executes a response to a certain event. In marketing, triggers are used to automatically deliver targeted messages, offers, recommendations and / or other treatments to customers on an individual basis at the most optimal point in time, based on any number of factors.
While marketing has become more measurable, the focus has been on results, not costs. When costs are discussed, standards vary from channel to channel, making comparisons impossible. In a struggling economy, all costs must be included in your analysis for sound decisions.
In this heated battle for the consumer dollar, retail marketers are looking to establish a personal and consistent relationship with shoppers through integrated customer loyalty programs that leverage traditional offline and emerging communications channels. Not surprisingly, it can be overwhelming for retailers to figure out where to start.
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