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Google: The name conjures up images of a brilliant company, one able to anticipate customer desires and consistently deliver leading-edge technology more effectively than competitors. Having captured and kept a commanding lead in desktop search, Google has now set its sights on cell phones and mobile advertising.
Mobile commerce opportunities have been largely overlooked by retailers in North America with sound reason. The current shopping experience on mobile phones is just plain awful. Nevertheless, mobile communication devices are a widely used resource — ready and able to bridge stores with the site and call center.
Visa announced plans Thursday to develop payment and payment-related services for both Nokia mobile handsets and those running Google’s new Android platform. In addition, Visa announced a pilot program that enables U.S. Bank Visa cardholders to transfer money using a mobile phone. The announcement looks to revive the efforts of credit card companies to push consumers toward mobile payments and mobile commerce.
Research In Motion, maker of the ubiquitous BlackBerry handheld e-mail device, is moving deeper into the consumer market, where it is sure to run up against tough competition from Apple’s iPhone. RIM has announced partnerships with a host of new companies that will give BlackBerry owners access to Windows Live Search, Google, Ticketmaster, MySpace, Slacker and TiVo.
Another front may be opening in the battle for mobile platform supremacy. Microsoft is rumored to be planning to launch its own mobile application store. If the buzz is true, Microsoft may not be as late to the party as some would think. Android hasn’t yet debuted. Apple, for its part, is facing push-back on many fronts.
Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube’s video ad potential. Google bought YouTube for $1.65 billion in October 2006.
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