Affiliate Programs and Affiliate Reviews
A year ago, AOL decided to consolidate its various advertising platforms on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary ad banner rose 30 percent. Site visitors are up 13 percent. In other words, Platform A appears to have found its sea legs.
For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Robert Williams told CRM Buyer.
This summer, Bob Lyons was tapped to lead Avaya’s contact center division. The new general manager and vice president of customer service applications joined the company at a crucial time. It was in the midst of reorganizing its operations around three business units: the contact center, unified communications, and small and mid-sized business applications.
Darwin’s principle of “survival of the fittest” is in full effect in the corporate world. Over the years, many companies, especially technology firms, have risen to great heights only to fall to great depths. As Darwin’s theory implies, when change swept through their industries, these once great firms couldn’t keep pace and eventually disappeared.
Over the past eight years, HP has quietly built itself a solid constituency in the Software as a Service community. The company offers a huge range of applications hosted in the cloud — almost its entire IT portfolio, in fact. That is why the company views the current economic crunch with equanimity.
Syncplicity, a startup online data management company, announced last October the closing of its post-seed funding round for $2.35 million. The company offers an automated, all-in-one service for online and offline file syncing, backup and sharing. Silicon Valley-based True Ventures led a group of private investors in compiling the funding pool.
The United States is in a state of innovation complacency, concludes Judy Estrin, author of a new book titled “Closing The Innovation Gap: Reigniting The Spark Of Creativity in a Global Economy.” In an ECT News Network interview, Estrin lays out her take on the state of innovation in the U.S. and her prescription for curing our innovation blues.
In 1999 at a Sony Music corporate meeting, the room was filled with Sony executives and attorneys from across the globe. At one point, one of the Sony attorneys gave a presentation on two music services. One was the Sony music service and the other was a tiny, fledgling service. The Sony service required users to go through multiple layers of Web sites in order to get to the songs they wanted.
Blockbuster on Tuesday threw its hat into the increasingly crowded ring of set-top boxes with the announcement of a deal with hardware maker 2Wire. Blockbuster’s system will bring video directly to viewers’ televisions on demand via a broadband Internet connection. The move follows similar offerings from competitors.
Blockbuster on Tuesday threw its hat into the increasingly crowded ring of set-top boxes with the announcement of a deal with hardware maker 2Wire. Blockbuster’s system will bring video directly to viewers’ televisions on demand via a broadband Internet connection. The move follows similar offerings from competitors.
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