Affiliate Programs and Affiliate Reviews
The serious objections by U.S. Department of Commerce to ICANN’s new policies on creating unlimited domain suffixes are primarily based on old domain name thinking and continued fear of losing control of the Internet. The comments lack understanding of global business naming problems.
Google is giving up on selling print ads for the ailing newspaper industry, ending a 2-year-old attempt to extend its dominance of Internet marketing into another medium. The retrenchment announced Tuesday is part of a cost-cutting campaign aimed at boosting Google’s profits as the deepening recession eats away at Google’s bread-and-butter business.
Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Marketers are increasingly responding to the accountability found in digital marketing, placing their budget toward efforts that they can clearly measure against. Put SEO under this microscope, and it consistently delivers.
An uproar hit the Web over the weekend when it was discovered an employee at consumer electronics company Belkin had offered to pay people to write positive reviews for his company’s products, even if they hadn’t tried them. The reviews may have been fake, but the outcry on the Internet over his take on online marketing practices is real and, as it turns out, very loud.
More than 230,000 Facebook members got a rude awakening this past week when they were notified that they had been “de-friended” for a nice, juicy Burger King Whopper.
Facebook users who installed the “Whopper Sacrifice” application were rewarded with a coupon for a free Whopper if they de-friended 10 people from their “friends list.”
Major brand name identities will soon be arriving at the precipice where they will be lined up for a freefall from grace; some will fall, and some will have a parachute. This scene will be repeated all over the world, with new ultra-modern-cyber-age-branding-platforms being structured as ICANN introduces new policies that will dramatically change the old-fashioned thinking of global branding.
Warren Royal sells bobblehead dolls over the Internet. It’s a specific product that demands a specific address for Internet shoppers. So, when Royal decided to get into the burgeoning bobblehead business, he decided the best way to break through the clutter of online bobblehead buyers and sellers would be to secure the most relevant name possible for his Web site.
Legend has it that the inventor of chess was so wise that when the king asked him to name his reward, he replied that he only wanted one grain of wheat for the first square, two grains for the second, four grains for the third, eight grains for the fourth and so on up to the sixty-four squares on the board.
As e-commerce gets more sophisticated and consumer expectations continue to rise, many retailers are considering prettying up their existing Web sites with improved graphics or new features in order to make them more attractive to consumers. While such enhancements can make your site more appealing in the near term, they won’t change the makeup of your online store.
It is no secret that “retail therapy” — whether in the form of shopping at a designer boutique, visiting a favorite online retailer, or even purchasing a preferred brand of shampoo from the grocery store — can evoke feelings of happiness and well-being. The brain actually receives an emotional boost from such experiences, and it intensifies when consumers interface with so-called “strong” brands.
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