Affiliate Programs and Affiliate Reviews
Over the next few years, the growth in online retail sales in markets such as Western Europe, Asia Pacific and Latin America is expected to outpace U.S. growth. Given this increase in cross-border e-commerce, many retailers are rushing to reach new markets. However, the unique circumstances of international shipping call for unique systems and process capabilities.
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Facebook is testing a new feature that offers to promote users’ posts and status updates for a fee. The new service is currently only available in New Zealand. There, Facebook users can pay $2 to “highlight” a post, making it more visible to a greater number of their Facebook contacts.
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E-tailers are getting better and better at making their customers happy, according to the annual E-Retail Satisfaction Index released by ForeSee. In this year’s report, a record 36 online retailers out of 100 achieved the so-called “threshold for excellence,” with scores of 80 or higher on the 100-point scale. That compares with 28 sites achieving this distinction in 2010 and 2011, and six reaching it in 2009.
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Amazon is taking the long-expected step of developing its own content for Amazon Instant Video. It is doing so via its content development division, Amazon Studios, which uses audience feedback to suggest content for its customers. Now it has pushed this model further, though, inviting series creators to upload proposals for comedy and children’s programming. Those selected will be distributed through Amazon Instant Video.
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Walmart is targeting an interesting customer segment — shoppers with access to the Internet but perhaps no credit card to use for purchases — with its newly launched “Pay with Cash” initiative. It allows a customer to shop at the Walmart.com website and then pay for the order at a local Walmart store. Walmart will then ship the order to the customer.
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