Affiliate Programs and Affiliate Reviews
Marketers are embracing the need for customer intelligence to provide actionable insight to optimize revenue. But how do you get started? Treating what you have today as actionable insight enables marketers to think about using their existing data as customer intelligence, learn from it, and then incrementally improve upon it over time.
Customer interaction analytics specialist Nexidia has announced a new integration partnership with Teleopti, a provider of strategic workforce management solutions. The aim of the partnership is to enhance agent performance management by linking Nexidia’s performance measuring applications with Teleopti’s skills-based contact center agent forecasting and scheduling.
For more than 15 years — since the dawn of the Internet, really — display advertising has held promise, but it has often underperformed with boring, static banner ads whose value diminished greatly as consumers became trained to ignore them. Today, innovative technologies are pumping new life into display advertising and helping e-commerce brands profit by turning this medium into a finely tuned, money-making channel.
A Countrywide mortgage employee working Sunday nights copied customer records from an office computer, then sold the personal information of an estimated 2 million mortgage applicants. A group of hackers “wardriving” managed to capture credit card numbers, passwords and account information for more than 40 million customers. Before 2004, consumers rarely heard about these kinds of thefts.
The holiday season has come to signify not only a time of celebration among family and friends — it’s also usually a period of joy for retailers. This year, however, the lagging economy threatens to dampen everyone’s holiday spirit, and retailers who depend on a large holiday season sales boost should prepare for a much smaller increase.