Affiliate Programs and Affiliate Reviews
We always think the next generation is better. Often that is true — but too often, it’s worse. On the heels of success, too many companies take their eye off the ball. Every year, new and improved versions are introduced to keep us brand-loyal. That works until something goes wrong. Then years of valuable brand building simply collapse. This up-and-down movement is the Brand Wave.
When a good name identity is super-glazed with a good trademark protection plan,
there is no reason why it would be hurt by ICANN’s gTLD. However, when a name’s alpha structure is too weak to be distinct — diluted by hundreds of identical or similar names — it hangs in limbo. Companies with such names can neither enforce their rights nor stop others from using the same name.
There was a time when businesses names were simply picked out of a hat, literally, and often very successfully. Later, the complexity of the marketplace boosted the name lists to such huge quantities that they had to use larger drums. This is how most business names came about, and on that note, there are hundreds of articles relating to their grand successes and mega failures.
Chinese PC maker Lenovo will cut 2,500 jobs, or about 11 percent of its workforce, during the first quarter, the company said Wednesday. The cuts will include management and executive positions. In addition, Lenovo will cut executive compensation by 30 percent to 50 percent, and trim bonuses.
If history were a reliable guide, a job hunter would stay as far away from the telecom field as possible. Ten years ago, telecoms could not hire enough people to keep up with the demand. The industry was investing millions, if not billions, in telephony and Internet infrastructure. Then the dot-com bubble burst, and many telecom staffers went on the dole for a year or more.