Affiliate Programs and Affiliate Reviews
You can’t say you were not warned or that you had no idea of what was happening. The socialization of CRM took a big step forward on Monday when Salesforce.com CEO Marc Benioff told the keynote audience at Dreamforce 2008 in San Francisco that his company has developed technology that will integrate Facebook and Salesforce.com.
In today’s challenging economy and ultra-competitive marketplace, businesses simply can’t afford customer churn; retention, engagement and overall experience are more important than ever. That’s why business leaders are increasingly adopting and integrating the latest customer relationship management and enterprise feedback management applications.
More than one-third of all companies indicated that a primary reason that they don’t currently engage in social media marketing activities is because they lack suitable performance metrics for evaluating the results, according to the new Aberdeen benchmark report, “Social Media Marketing: The Latest Buzz on Word of Mouth.”
Not that it’s a done deal like the title might suggest, but Siebel seems to be reconstituting itself into a rival power in the CRM market once again. After Oracle OpenWorld, I made the observation that Siebel appeared to be returning to its old prominence.
I have to admit that it’s hard to concentrate on business with so many issues and crises swirling around lately. As if the presidential election was not enough, the financial meltdown is threatening an economic meltdown, and I am forever asking myself what this all might mean to CRM. The political pros are saying that this is a seminal year in the arc of American history.