Affiliate Programs and Affiliate Reviews
Carbon accounting outsourcing could be the next big thing in the $80 billion business process outsourcing industry. Early out of the gate is FirstCarbon, a carbon data management subsidiary of global outsourcing services provider ADEC Solutions. Launched in June 2009, FirstCarbon is touted as the first outsourcing firm to allow companies to hand over their carbon reporting activities to a third party.
Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from indirect sources like phone books and rental lists.
With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySpace had 58 million unique visitors and 810 million page views, according to Compete.com.
Nobody, not even Facebook founder Mark Zuckerberg himself, has yet successfully produced a proven, sustainable and scalable business model that can satisfactorily monetize the vast ecosystem of the social networks — Facebook, MySpace, LinkedIn, Twitter, etc. The reason for this could be rooted in the basic noncommercial nature of social networking services.
California’s Orange County is known famously worldwide as the home of Disneyland and Knotts Berry Farm, John Wayne and Richard Nixon, citrus crops and beige master-planned communities, babes and beaches. But OC is also coming into its own as the hub in a Southern California green tech corridor stretching along the I-5 and 405 freeways from Los Angeles in the north all the way to the Mexican border on the south.
Green’s got the blues. “Dark Days for Green Energy,” declared a headline in the Feb. 4 issue of The New York Times. “Because of the credit crisis and the broader economic downturn … installation of wind and solar power is plummeting,” reported the Times. Green energy’s melancholia extends to cousin “green IT.”
Social media outsourcing will be the next big business opportunity for India after business process outsourcing and knowledge process outsourcing, contends Gaurav Mishra, Yahoo fellow in residence at Georgetown University’s Institute for the Study of Diplomacy.
The familiar social media paradigm of “Listen … Learn … Engage … Earn” has a correlative imperative: “Publish or Perish,” and enterprises probably need to find someone else to do the job for them. But be really careful about whom you select. I’ve covered the specifics of B2B digital media relations and social media marketing in previous articles.
Personalization — the purported long-sought Holy Grail of Web content management — just might have finally arrived via Web applications that make Web sites responsive in real-time to the unique needs of individual visitors. At the heart of recommendation and personalization technologies are active, content-based collaborative filtering formulations.
Good news for the economy: Small business outsourcing has gone mainstream thanks to the increased use of automation technology — computers, software and the Internet powering cost-efficient outside service provider teams. Bad news for outsourcing service providers: Small and mid-sized businesses are proving to be slow on the uptake.
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