Affiliate Programs and Affiliate Reviews
The flash mob dance by the world’s most powerful groups of agencies against ICANN’s new gTLD domain name program must not be taken lightly. After all, these global bodies represent the real manipulaters of emotions. They influence our taste, habits and behavior — like type of cereal, length of skirts and width of ties. Commercials and reality shows teach us how to role play in cubicles or dance at weddings.
Is $185,000 the right price for a single generic top-level domain? No, it’s definitely not. If a gTLD is supposed to provide worldwide exclusive use of a name identity with unlimited sub-name-brand-extension-domains, this amount is insufficient for ICANN to add critical features to the same application process.
The superstar movie rental giant Netflix rapidly graduated to movie streaming
and suddenly splintered off its old-fashioned DVD-by-mail service to create "Qwikster," a separate division with a name identity inspired by the likes of "Twitter" and "Napster," etc. When the outcry of customers reached the boardroom, wisdom kicked in. Qwikster was quickly withdrawn.
Gary Elliot, chairman of the Association of National Advertisers and vice president
of global marketing at Hewlett-Packard, wrote a column in Advertising Age titled “ICANN’s Promises Aren’t Simply Speculation, They’re Outright Fantasy.” His arguments opposing ICANN gTLDs echo those of other advertising association leaders around the world.
Esther Dyson, the Great Dame of Silicon Valley, at times matriarch to Bill Gates and many other lads on the innovation circuit, wrote a harsh column Aug. 26 about ICANN’s gTLD system, titled "What’s in a Domain Name?" I like and respect Esther, especially for her technical background — we have shared the podium. However, I feel it’s my responsibility to clarify a few points.