Affiliate Programs and Affiliate Reviews
What are the top trends for the coming year? Miniaturization; lateralization; trillionization; infotoxication; Google-ization; domainization; ghettoization; cybernetization; frugalization; and globalization. Multiple countries, languages and cultures will all dance to one tune in the same boardroom.
Suddenly, some explosively positive and futuristically pragmatic policies about the Internet and global e-commerce are creating amazing galaxies of business naming. With already 1.7 billion online users and 1 billion more on their way, the new business-naming capabilities allowing advance and intricate platforms of global cyberbranding provide mega opportunities.
ICANN, the Internet naming authority, is up against the wall. It may simply drop its greatest revolutionary idea of offering a brand new type of designer domain name to accommodate the cyberrealities of the widely expanded Internet of tomorrow. This new proposed platform would surely revolutionize marketing and branding for big and small businesses around the world.
Overnight, things suddenly changed. The overexposure of a slew of corporate credibility and governance crises is thumping the global populace into sheer panic — like Richter scales gone wild — while shattering thousands of mega corporate name brands worldwide. The good and sober companies of the world must weather these credibility quakes.
We have now arrived right in the middle of that second half of the hyper-accelerated phase, where Western brands start to fall like dominoes. In the U.S. alone, hundreds of its world-class brands are being erased. From monster banking to mega manufacturing, some 73,000 stores alone will be closed in the first half of 2009, according to the International Council of Shopping Centers.
The hunger for moving pictures, like a global conspiracy or an underground movement, has almost killed still imagery. Every marketing or propaganda message now has to move in dimensions or it will be considered boring or dead. This change has already made a very positive impact on screen-based mediums, from handheld devices and wall-size TVs to building-size electronic billboards.
The serious objections by U.S. Department of Commerce to ICANN’s new policies on creating unlimited domain suffixes are primarily based on old domain name thinking and continued fear of losing control of the Internet. The comments lack understanding of global business naming problems.
Major brand name identities will soon be arriving at the precipice where they will be lined up for a freefall from grace; some will fall, and some will have a parachute. This scene will be repeated all over the world, with new ultra-modern-cyber-age-branding-platforms being structured as ICANN introduces new policies that will dramatically change the old-fashioned thinking of global branding.
Frankly speaking, it’s time to stop the second-guessing and open-heartedly accept that it’s Google’s turn now. The next decade clearly belongs to Google, so it’s best not to resist and go with the flow. As a company, it’s amazing how Google started, what it’s done and where it’s now headed.
Who would like to bid the highest amount for the exclusive global rights to the new domain suffix, .dubai, under ICANN’s latest policy? Such a suffix will create a powerful domain root that will corner some 180 services underneath it, like go.dubai, hotel.dubai, job.dubai, cars.dubai or fly.dubai. Who would be the next global cyber-branding leader of this new millennium?
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