Affiliate Programs and Affiliate Reviews
After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade’s most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval.
After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade’s most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval.
Internet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002. The $5.4 billion spent on Internet ads during the three months ending in June compared with $5.7 billion at the same time last year.
With their advertising revenue drying up, newspaper publishers spent much of the spring and summer debating whether to cut off free online access to some of the material they run in their shrinking print editions. It looks like the talk will turn to action this fall, when some large newspapers are expected to put up Internet toll booths.
The billionaire founder of a popular search engine drew a big crowd Wednesday at Stanford University — and it wasn’t one of the guys that started Google just a few miles from the campus they once attended. About 600 students crammed into a lecture room to soak up the wisdom of Robin Li, who owns rare bragging rights over Google and its founders, Larry Page and Sergey Brin.
Yahoo believes a lot of its good work has been overlooked by investors and the media so it’s spending more than $100 million to get the word out to consumers directly. The money is going toward the Internet company’s most expensive marketing campaign since Stanford University graduate students Jerry Yang and David Filo started Yahoo’s Web site 15 years ago.
Google is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough. Hoping to take an even bigger bite out of ad budgets, Google has melded the technology powering its lucrative search marketing network with a system that it bought 18 months ago to sell online billboards and other more visual commercials, including video.
The top U.S. copyright official has joined mounting opposition to a class-action settlement that would give Google the digital rights to millions of out-of-print books. Her objections cast further doubt on whether the agreement will be allowed by a federal court, even as Google offered a concession Thursday aimed at smoothing the way for approval.
Online bookseller Amazon.com is warning a federal judge that Internet search leader Google will be able to gouge consumers and stifle competition if it wins court approval to add millions more titles to its already vast digital library. The harsh critique of Google’s 10-month-old settlement with U.S. authors and publishers emerged this week in a 41-page brief that Amazon filed.
Yahoo and Microsoft hope that by joining forces, they can tilt the balance of power in Internet search away from Google. First, however, Yahoo and Microsoft have to convince regulators that their plan won’t hurt online advertisers and consumers. As the U.S. Justice Department reviews the proposed partnership, approval figures to hinge on one question.
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Aug | ||||||
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | |||