Despite economic troubles, e-commerce continued to gain positive momentum throughout 2009, enjoying year-over-year growth rates hitting the mid teens. With no signs of a slowdown, now is the perfect time to consider implementing a domain name strategyto enhance your marketing campaigns and drive more traffic to your Web site.

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While online business owners have become more aware of tactics for driving traffic to their Web sites, it is easy to overlook the more basic methods amidst the rise of new Search Engine Optimization techniques involving the content and HTML coding of Web sites. Search engine traffic can be inconsistent — search engine algorithms can change.

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