The Lumia may be AT&T’s biggest wireless handset launch since the iPhone. This is a big gamble on AT&T’s part. If successful, it could stand tall. It could help reboot Nokia and Microsoft in the wireless business. If unsuccessful then AT&T will have egg on its face. AT&T, Microsoft and Nokia have started cranking out press releases and turning up the heat on their marketing engines. They do that well. Why is AT&T taking such a risk?

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The Lumia may be AT&T’s biggest wireless handset launch since the iPhone. This is a big gamble on AT&T’s part. If successful, it could stand tall. It could help reboot Nokia and Microsoft in the wireless business. If unsuccessful then AT&T will have egg on its face. AT&T, Microsoft and Nokia have started cranking out press releases and turning up the heat on their marketing engines. They do that well. Why is AT&T taking such a risk?

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Books and e-books are becoming the No. 1 sales and marketing tool for many small and mid-sized businesses. Large companies have successfully used them for years, but they were much more expensive and took much longer to produce. Now print on demand and e-books are transforming the space, allowing every company the same opportunity. I recently learned this as a number of CEOs have contacted me to discuss writing books for them and their companies.

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Research In Motion has said it will offer app makers a prototype of the next smartphone in the BlackBerry 10 line at an upcoming conference in May. Good news, but is it too little, too late? The phone will not be ready to roll into the market till late 2012. RIM ruled during the last decade, but it has fallen way back since the iPhone and Androids hit the streets a few years ago.

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We have watched the wireless industry grow rapidly and change over the last decade. As we now know, competitors in the industry have suddenly been backed into a corner with limits to wireless data spectrum and growth. This is a growing problem and a real challenge that both Verizon Wireless and AT&T have to face. A change in thinking is required to solve this.

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