Affiliate Programs and Affiliate Reviews
Few marketers would argue against the importance of relevant, timely, personalized marketing communications. In fact, research has consistently proven the value of personalizing marketing messages by segmentation, targeting, or one-to-one messaging. Personalized email campaigns generate two to three times higher click-through rates than mass email campaigns and twice the conversion rates.
Anyone who has worked in sales or indirectly worked closely with sales has experienced those curious times when deals that seem to be moving along perfectly suddenly go cold. Was it something you did, something you said, something you failed to do? Inevitably, the question always gets asked “What could we have done differently to make the sale?”
Most marketers will accept that some portion of marketing will always be an art that is tricky to measure. However, it’s difficult to deny the overwhelming need for marketers who can “crunch the numbers.” Aberdeen research from the past five years suggest marketers are getting more savvy, more technically minded, and more numerical.
The role of the chief marketing officer has evolved dramatically over the last 10 years. The average CMO is on the job for just 23.6 months. The CEO and board of directors are demanding a new level of accountability from senior marketing leaders, which requires tangible justification for marketing decisions.
In November 2008, Aberdeen published a study titled, “Lead Nurturing: The Secret to Successful Lead Generation.” The survey captured the challenges and strategies from 213 organizations and found that on average, 16 percent of the total leads that are deemed “sales-ready opportunities” actually close. That’s a fairly alarming number.