Other site search solutions may have looked like diminutive Davids when they first appeared next to Goliaths Google and Yahoo, but many of the smaller tools offer special functionality the giants don’t have. Like the big guys, however, smaller solution providers know that prospective buyers are attracted by the word “free.”

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Job insecurity combined with financial fear-mongering has consumers slashing their budgets. Cell phone and premium TV services look like easy items to eliminate. Typically, however, those services tie users to contracts as well as three ugly words: early termination fees. Can customers break those contracts and avoid significant financial hits?

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