Affiliate Programs and Affiliate Reviews
The dissemination of content throughout the Web has forced companies and marketing firms to rethink how they advertise. The swell of venues that are housing content has dueling effects: It increases the potential reach of an advertisement but also dilutes the customer pool for the original publisher.
It can be a little tricky talking about how and why media outlets allow, and indeed encourage, the diffusion of their content throughout the Web. For starters, people tend to be tightlipped about this strategy. No one from CNN, Fox News, MSNBC or Viacom agreed to speak on the record for this article. They are, apparently, much less eager to discuss sharing content than they are to actually share it.
As far as exclusive interviews go, you could do a lot worse than getting Herman Cain, and a lot worse than getting him on Nov. 28. That was, after all, the day that a woman unleashed accusations of a 13-year affair with Cain, the third racy allegation levied against Cain in a matter of weeks. And those charges were but part of the Cain saga. There was also the Nov. 15 Libya gaffe…
Indiana has become a hotbed in the discussion about e-commerce taxes. On Nov. 3, the biggest retail property owner in the U.S., Indianapolis-based Simon Property Group, filed a lawsuit against the State of Indiana. Simon Property claims that Indiana’s 2007 tax exemption for Amazon amounts to an unconstitutional subsidy, a subsidy which threatens local businesses and brick and mortar outlets.
A recent wave of legislation has given new life to the issue of e-commerce taxes. In Part I of this two-part podcast, Extreme Tech’s David Cardinal talks about some of the nuances of e-commerce taxes. In what ways are the collection of these taxes problematic? What are online and offline retailers saying about the issue?