Affiliate Programs and Affiliate Reviews
In the UK, supermarket chain Tesco is being pounded right now in social media channels because it’s refusing to honor an erroneous online advertisement offering new iPads for about $65. The offer went viral, and now the backlash is viral, too. How Tesco responds will tell the tale. I’d recommend a sincere apology, a few well-phrased jokes poking fun at itself — and an offer to make it up to those who still want to buy an iPad from them.
A friend of mine bought a car that is, to be honest, a lot more than he really needs. It has all the bells and whistles, wrapped in a lovely paint job and a plush leather interior. Yet every time I ride in it, I discover something that he’s overlooked. Yes, Randy — this would be where you plug in your iPod. Did you know you had a second glove compartment? This button’s how you lock all the doors at once.
In this era of social media, the Dunbar Number has been the subject of considerable debate. For those of you who don’t run in evolutionary anthropology circles, the Dunbar Number is a concept created by Robin Dunbar, the director of the Institute of Cognitive and Evolutionary Anthropology at Oxford University. Dunbar’s theory is that there are only so many meaningful relationships we can manage.
I have a lot of fun writing about CRM — the ideas, the tools and how they’re brought together as a coherent strategy. CRM is a foundation on which to build relationships, layer on additional sales and support tools, and create a customer-centric business. But this foundation needs a foundation. After all, businesses thrived even before CRM technology was invented.
The volume of oversized clothing I received as a kid from aunts, grandparents and family friends was astounding. Over time, I did actually grow into those clothes. Social CRM, for a lot of businesses, is like those gifts: It may not be a perfect fit immediately, but given time and the evolution of your business, you’re likely to grow into it.