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As landing a high ranking through search engine optimization grows more competitive by the day, often blocking small-to-medium-sized enterprises from achieving top spots online, more businesses are turning to social media to find new customers. Many customers, meanwhile, are also starting use the search functions on Twitter, Facebook, and LinkedIn in addition to getting referrals from friends and contacts.
Social media strategies are not just for consumer-focused companies anymore. Twitter, Facebook, LinkedIn and their ilk are finding their way into business-to-business firms. Solid waste service provider Waste Management, for example, has set up a Web 2.0 shop. Interactivity is key, and social media are being used at Waste Management for educational and engagement purposes.
If you’re low on cash it doesn’t mean you can’t get what you want or need. “You can barter literally anything,” said Karen Hoffman, who along with former business journalist Shera Dalin authored the new book The Art of Barter: How to Trade for Almost Anything. The book outlines how individuals and business can trade in person, on websites, and through commercial exchanges for products and services.
Rumors are flying once again that Apple may drop Intel for AMD to supply the maker of personal computers with microprocessors, but hardly anyone is talking. The latest round of speculation follows a report that AMD representatives have been spotted several times exiting meetings with Apple’s top brass.
Twitter’s No. 1 focus is now on revenue, and the social-networking Web site wants to reassure software developers that they will get a piece of the growing pie. At Chirp, Twitter’s first-ever conference for developers, the young company’s leaders outlined in further detail the revenue model that was first revealed earlier this week.