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From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over US$900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts in an exclusive interview with ECT News Network.
Jeff Stiefler, Chairman of TouchCommerce, is a former president of American Express and CEO of IDS Financial Services. He also was the CEO of banking outsourcer Digital Insight, now part of Intuit. Stiefler spoke recently with ECT News Network interviewer Blake Glenn about technology and the economy.
The Internet search market is dominated by Google, Yahoo, and Microsoft Live Search. However, there are also a range of niche players that focus on areas such as travel and health. Those observations, according to Scott Prevost, General Manager of Powerset, a semantic-based search engine company headquartered in San Francisco.
Two major factors that have spurred the rapid growth of online video include the increasing availability of broadband Internet access and Web 2.0 technology that allows user interaction with and control of content. Those, according to Metacafe CEO Erick Hachenburg, are the main reasons online video is outpacing traditional TV in the contest for viewers’ eyeballs.
Paul Martino, CEO of Aggregate Knowledge, describes three categories for online advertising: Rich media, video and traditional display. Based in San Mateo, Calif., Aggregate Knowledge provides technology for online advertising and search. In an ECT News Network exclusive interview, Martino discusses the present and future of the online advertising market.