Affiliate Programs and Affiliate Reviews
“Understand what keeps the customer up at night.” Those words from Bob Regnerus hit at the heart of successful e-commerce transactions. Regnerus, an online marketing consultant and author of the recent book, “Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet,” offers his insight into successful e-commerce transactions.
“Understand what keeps the customer up at night.” Those words from Bob Regnerus hit at the heart of successful e-commerce transactions. Regnerus, an online marketing consultant and author of the recent book, “Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet,” offers his insight into successful e-commerce transactions.
Darwin’s principle of “survival of the fittest” is in full effect in the corporate world. Over the years, many companies, especially technology firms, have risen to great heights only to fall to great depths. As Darwin’s theory implies, when change swept through their industries, these once great firms couldn’t keep pace and eventually disappeared.
The United States is in a state of innovation complacency, concludes Judy Estrin, author of a new book titled “Closing The Innovation Gap: Reigniting The Spark Of Creativity in a Global Economy.” In an ECT News Network interview, Estrin lays out her take on the state of innovation in the U.S. and her prescription for curing our innovation blues.
In 1999 at a Sony Music corporate meeting, the room was filled with Sony executives and attorneys from across the globe. At one point, one of the Sony attorneys gave a presentation on two music services. One was the Sony music service and the other was a tiny, fledgling service. The Sony service required users to go through multiple layers of Web sites in order to get to the songs they wanted.
From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over US$900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts in an exclusive interview with ECT News Network.
Jeff Stiefler, Chairman of TouchCommerce, is a former president of American Express and CEO of IDS Financial Services. He also was the CEO of banking outsourcer Digital Insight, now part of Intuit. Stiefler spoke recently with ECT News Network interviewer Blake Glenn about technology and the economy.
The Internet search market is dominated by Google, Yahoo, and Microsoft Live Search. However, there are also a range of niche players that focus on areas such as travel and health. Those observations, according to Scott Prevost, General Manager of Powerset, a semantic-based search engine company headquartered in San Francisco.
Two major factors that have spurred the rapid growth of online video include the increasing availability of broadband Internet access and Web 2.0 technology that allows user interaction with and control of content. Those, according to Metacafe CEO Erick Hachenburg, are the main reasons online video is outpacing traditional TV in the contest for viewers’ eyeballs.
Paul Martino, CEO of Aggregate Knowledge, describes three categories for online advertising: Rich media, video and traditional display. Based in San Mateo, Calif., Aggregate Knowledge provides technology for online advertising and search. In an ECT News Network exclusive interview, Martino discusses the present and future of the online advertising market.
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