Back in August I wrote about some research I had gotten into mostly for fun. You might recall it. I searched on a company name and the word "sucks" and reported what I found. The point of the research was not to be salacious or to offend anyone. In political circles, it's known as discovering one's "negatives" -- here's how it works: Suppose you wanted to find a politician's approval rating. We do it all the time; it's part of polling to see, for example, how well the public appreciates what a person in political life is doing.