Consider the left hand of sales methodology and the right hand of digital strategy. It's 2010 and the two hands still do not know what the other is up to. Even with the most advanced of our clients, the digital strategy is focused on lead generation, awareness and a bevy of other activities aimed at the top portion of the sales funnel, traditionally owned by marketing. Sales is frequently the missing voice in the digital strategy discussion, despite marketing automation solutions playing a central role in the customer relationship management solution.