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Mark Hurd, the former CEO of HP who resigned in disgrace last month, has joined Oracle as co-president. At the same time, Charles Phillips, co-president and a member of Oracle’s board of directors, has resigned. Hurd will serve alongside Co-President Safra Catz. Wall Street investors are excited about the move: Oracle’s shares were up by 5 percent on Monday morning following the news.
Consider the left hand of sales methodology and the right hand of digital strategy. It’s 2010 and the two hands still do not know what the other is up to. Even with the most advanced of our clients, the digital strategy is focused on lead generation, awareness and a bevy of other activities aimed at the top portion of the sales funnel, traditionally owned by marketing.
First a caveat: As part of my work, I attend a lot of IT vendor conferences and high-tech trade shows. Objectively speaking, most shows provide the means to literally and figuratively peek under the hood of usually interesting, sometimes intriguing vendor products and solutions. But conferences also provide an ideal opportunity to consider how much buzz a given vendor or technology is generating.