Affiliate Programs and Affiliate Reviews
Microblogging service Twitter has announced its second major attempt to monetize — the @earlybird service. This will let advertisers pay a fee to promote exclusive events, tout time-sensitive special deals and offer sneak peeks at products to Twitter users. The service had signed up more than 15,000 followers by press time.
Borders is expanding its reach into the e-book market with the launch of its e-bookstore, a site that holds 1.5 million titles and is powered by powered by Canadian company Kobo. Borders acquired a stake in the firm last year and sells the Kobo eReader at the online store, as well as the Sony Reader Pocket Edition and Sony Reader Touch Edition.
Security experts will tell you that cybercriminals like to hit online operations with large numbers of users. So it shouldn’t be surprising that an unscrupulous individual has apparently been caught lurking in the heavily trafficked Apple iTunes App Store. Clues that something was amiss surfaced over the weekend when apps by a particular developer captured 42 of the top 50 spots in the App Store’s “Books” category.
Apple shares closed at $248.63 at press time Tuesday, up $1.69 from Friday. While they had sporadically hovered around or even fallen below the $248 mark occasionally in May and June, you’d have to go back to April to see them remain regularly below the $250 mark. What happened? Why the price drop, when the iPad and the iPhone 4 are selling like hotcakes?
Social media can be wonderful tools for sales and marketing, but so far most companies and most anecdotal evidence that I have seen point to practices that are mired in old-think, with the result that social media is being questioned as a strategy. Here are some ideas that I give my clients when they are trying to figure out an approach involving social media. It’s a new world, so stop treating it like the old world.