Affiliate Programs and Affiliate Reviews
The Interactive Advertising Bureau has unveiled a document that standardizes certain industry terms. Its purpose is to help resolve the surprisingly large number of discrepancies that occur when impression data is exchanged between publishers and third-party ad servers. Such discrepancies can range from simple mislabeling of certain buys to different ways of labeling a certain category.
On the heels of two senior executives who recently left Google, a third — David Rosenblatt, head of the display advertising business — is saying goodbye. His final day is scheduled for mid-May. While their timing is most likely coincidental, the departures suggest a worrisome trend for Google.
Motorola’s earnings for Q1 show a continued decline in revenue — this time, by 28 percent. Its net loss was $231 million on revenue of $5.37 billion. In the same period last year, Motorola’s earnings tanked by $194 million on revenue of $7.4 billion.
The decline was due in part to plummeting handset sales, which have fallen to just under half their level of a year ago.
Sure, plenty of readers are turning more to the Web for newspaper and magazine stories, but are they giving up on print altogether? In many cases, yes, according to a recent study by the University of Southern California’s Annenberg School for Communication. It found that 22 percent of Internet users have canceled a print subscription because they could get the same product online.
Comcast, the nation’s largest cable TV provider, said Thursday that first-quarter earnings rose by 6 percent as the company signed up throngs of new customers for its digital cable, phone and high-speed Internet services. The Philadelphia-based company earned $772 million, or 27 cents per share.
Several years ago, while selling software in the British telecom market, I met the CMO of a smallish network operator. He described the issues his business was facing, and when I asked him his churn rate, he replied, almost casually, that it was “about normal for our industry: 37 percent.” He must have seen my jaw drop.
The declining economy has led to an increased trend toward drop-shipping transactions and has allowed e-tailers to remain competitive while brick-and-mortar stores hedge their bets as they see physical retail sales and profits slide precipitously. By tapping into drop-shipping programs, e-tailers can effortlessly expand product lines to meet shoppers’ demands.
The Department of Justice is reportedly looking into the settlement agreement that Google negotiated with representatives of book publishers and authors to put their works online. The settlement was somewhat controversial, and it now appears that Justice will subject it to further investigation.
Sun Microsystems has reported a $201 million loss for Q3 2009, a significant increase over the loss of $34 million that it registered in the same quarter a year ago. At $2.6 billion, third-quarter revenue fell short of Wall Street’s forecast of $2.86 million and was a steep drop from the $3.3 billion the company realized in Q3 2008.
Microsoft on Wednesday confirmed it has submitted a formal response to European Union charges that tying the Internet Explorer browser to its Windows operating system violates antitrust rules. The Redmond, Wash.-based company can also seek a hearing before EU officials move toward a final decision that can fine a company up to 10 percent of annual global revenue or order it to change the way it does business.
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