Affiliate Programs and Affiliate Reviews
Truth or dare. We dare you — CMO, brand manager, PR-communications specialist, CRM manager, or whoever you are — to have your company authentically enter into the innovative realm of online social media, the world of Facebook and other networking sites — or as it is known in shorthand, “Web 2.0.” Not ready yet? Afraid you won’t have control of what happens?
They are living the dream — assuming turning video games into sustenance is your goal. In 1998, high-school best friends Mike Krahulik and Jerry Holkins were drawing superhero comics in their Spokane, Wash., apartment. Undeterred by their loss in a magazine’s comic-strip contest, they’d set up their Web site for their strip, which survived on PayPal donations from readers.
A New York investment firm’s $278 million purchase of PRC in 2006 was a bust, with the Plantation, Fla., call-center operator going bankrupt within 14 months of the deal. Now Diamond Castle Holdings claims it was swindled by the seller — Barry Diller’s IAC/InterActiveCorp. Diamond Castle entities last week sued IAC for about $135 million in damages in New York Supreme Court.
First an iPhone price cut left early buyers feeling foolish, and then came reports that some iPods were spitting sparks. Now the new iPhone 3G has been marred by bugs, spotty service, disappearing programs for the device and a veil of secrecy over software developers trying to broaden its appeal. Such a string of mishaps and missteps might throw another electronics company into crisis.
Internet radio station operators are concerned that skyrocketing royalty fees could zap an industry that’s still in its infancy. However, technology may be bringing some solutions to the vexing problem of paying artists a royalty fee each time a listener hears a song.